All posts by Chris Wood

Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%. The post

How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year

Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, trust and

95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement,

As national advertisers divert spending to non-swing states, regional advertisers get some relief. The post Political ad spending shifts regional

Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out

Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. The

Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies.