AI-powered martech news and releases: October 10
Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out
Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. The
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies.
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. The post
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. The post
Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. The
IRCODE combines app and AI-powered visual recognition to make out-of-home, video and TV ads scannable and shoppable. The post QR
Brands can take advantage of contextual strategies and CTV to fuel their holiday push. The post 2024 elections playbook works
The new offering combines location and purchase insights for mobile and multichannel campaigns. The post Foursquare introduces Sales Impact attribution
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.
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