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Channel Factory 25/04/2025 07:20

How brand safety tools are evolving into growth drivers

Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced well beyond its origins. What began as simple

Channel Factory 14/12/2024 14:19

When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency

Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels