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Ben Vigneron 04/07/2025 21:19

Marketing results don’t add. They multiply and synergize.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post

Binge the Show. Buy the Look! From ‘White Lotus’ to ‘Emily in Paris’ (Almost) Everything Is for Sale

27/07/2025 Lexy Perez

TV’s richest characters are miserable narcissists. Now, thanks to a slew of screen-inspired fashion collaborations, you can dress just like

Love Island viewers plead ‘get her to the final no matter what’ as they back Islander after explosive love triangle

27/07/2025 Lottie Hulme

LOVE Island viewers have pleaded ‘get her to the final no matter what’ as they back an Islander after an

Trump says Israel will have to decide on next steps in Gaza, pledges more aid

27/07/2025 Tomi Pepper

US President Donald Trump said on Sunday Israel would have to make a decision on next steps in Gaza, adding

All posts by Ben Vigneron

Marketing results don’t add. They multiply and synergize.

Binge the Show. Buy the Look! From ‘White Lotus’ to ‘Emily in Paris’ (Almost) Everything Is for Sale

Love Island viewers plead ‘get her to the final no matter what’ as they back Islander after explosive love triangle

Trump says Israel will have to decide on next steps in Gaza, pledges more aid

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