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Home » Article of: Anu Adegbola (Page 2)

All posts by Anu Adegbola

Anu Adegbola 10/10/2024 06:23

Google blasts DOJ’s ‘radical’ proposed breakup plan

Company argues a breakup would make advertising less valuable, while harming publishers and merchants. The post Google blasts DOJ’s ‘radical’

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Anu Adegbola 01/10/2024 07:19

7 weak spots in Google’s defense against DOJ antitrust claims

Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up

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Anu Adegbola 24/09/2024 23:20

TikTok Search Ads Campaign launches in US

Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's

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Anu Adegbola 12/09/2024 23:49

Google launches confidential matching for data privacy

Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection...

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Anu Adegbola 11/09/2024 01:58

Google tightens verification for lawyers in Local Services Ads

Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses...

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Anu Adegbola 04/09/2024 05:22

Microsoft Advertising September product roundup

Display Ads, Video Ads, CTV, PMax and bid strategy updates, bring new ways of advertisers optimising campaigns and having better

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Anu Adegbola 04/09/2024 01:53

Google Ads unveils advanced performance planner for YouTube campaigns

Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals...

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Anu Adegbola 04/09/2024 01:53

Google Ads rolls out new promotions feature for App campaigns

Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile

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Anu Adegbola 22/08/2024 11:45

Report: Google encouraged advertisers to target teens on YouTube

Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens...

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Anu Adegbola 22/08/2024 11:45

Google Ads updates PMax modification campaign request form

The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once...

Read More »
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