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Anu Adegbola 22/10/2024 17:27

Google shakes up ad auction dynamics for holiday shopping

Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. The post Google

Anu Adegbola 10/10/2024 06:23

Google blasts DOJ’s ‘radical’ proposed breakup plan

Company argues a breakup would make advertising less valuable, while harming publishers and merchants. The post Google blasts DOJ’s ‘radical’

Anu Adegbola 01/10/2024 07:19

7 weak spots in Google’s defense against DOJ antitrust claims

Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up

Anu Adegbola 24/09/2024 23:20

TikTok Search Ads Campaign launches in US

Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's

Anu Adegbola 12/09/2024 23:49

Google launches confidential matching for data privacy

Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection...

Anu Adegbola 11/09/2024 01:58

Google tightens verification for lawyers in Local Services Ads

Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses...

Anu Adegbola 04/09/2024 05:22

Microsoft Advertising September product roundup

Display Ads, Video Ads, CTV, PMax and bid strategy updates, bring new ways of advertisers optimising campaigns and having better

Anu Adegbola 04/09/2024 01:53

Google Ads unveils advanced performance planner for YouTube campaigns

Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals...

Anu Adegbola 04/09/2024 01:53

Google Ads rolls out new promotions feature for App campaigns

Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile

Anu Adegbola 22/08/2024 11:45

Report: Google encouraged advertisers to target teens on YouTube

Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens...

Hamas delivers ‘positive response’ to cease-fire plan in Gaza

05/07/2025 Tami Michaud

Hamas has delivered what its leaders called a "positive response" to the U.S.-backed plan for a cease-fire with Israel in

Women’s Euro 2025 ads: Why ITV scores but BBC, Visa and Sports Direct miss

05/07/2025 Steve Howell

It feels like there’s an unnecessary crux in women’s football as the Lionesses begin their title defence at the Euros.

Dad’s Life Changes Forever As Toddler Runs Into Street—CCTV Captures It All

05/07/2025 Daniella Gray

Matthew Sidwell told Newsweek it was like watching a nightmare unfold "in real time."