All posts by Anu Adegbola

Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign

Spinning off AdX exchange and DFP platform would severely impact the tech giant's revenue and be a seismic shift in

An in-depth look at the verdict, arguments and trial about Google's monopoly practices in the $200 billion digital advertising industry.

Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. The post

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. The

The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts. The post DOJ

Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities. The