Google shakes up ad auction dynamics for holiday shopping
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. The post Google
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. The post Google
Company argues a breakup would make advertising less valuable, while harming publishers and merchants. The post Google blasts DOJ’s ‘radical’
Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's
Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection...
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses...
Display Ads, Video Ads, CTV, PMax and bid strategy updates, bring new ways of advertisers optimising campaigns and having better
Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals...
Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile
Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens...
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