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Home » Article of: Anu Adegbola

All posts by Anu Adegbola

Anu Adegbola 22/05/2025 18:22

Google Marketing Live 2025: Everything you need to know

Here is the recap of Google's event with AI updates about connecting earlier with customers, creating dynamic content and developing

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Anu Adegbola 08/05/2025 06:20

US asks court to breakup Google ad businesses

Spinning off AdX exchange and DFP platform would severely impact the tech giant's revenue and be a seismic shift in

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Anu Adegbola 21/04/2025 21:19

Google adtech antitrust trial: Everything you need to know

An in-depth look at the verdict, arguments and trial about Google's monopoly practices in the $200 billion digital advertising industry.

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Anu Adegbola 18/01/2025 06:20

Microsoft Clarity launches Google Ads integration

Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. The post

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Anu Adegbola 28/12/2024 09:19

Google Ads rolls out Brand Report for enhanced advertiser insights

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. The

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Anu Adegbola 22/11/2024 18:19

DOJ pushing the sale of Chrome sparks industry debate over web’s future

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product. The post DOJ pushing the

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Anu Adegbola 21/11/2024 14:21

Google reshapes in-store shopping with AI-powered comparisons

A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches. The post

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Anu Adegbola 20/11/2024 11:19

DOJ seeks sale of Chrome in Google antitrust case

The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts. The post DOJ

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Anu Adegbola 24/10/2024 20:20

Google Performance Max gets new AI-powered video creation, asset testing

Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities. The

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Anu Adegbola 22/10/2024 17:27

Google shakes up ad auction dynamics for holiday shopping

Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. The post Google

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