All posts by Anu Adegbola

An in-depth look at the verdict, arguments and trial about Google's monopoly practices in the $200 billion digital advertising industry.

Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. The post

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. The

The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts. The post DOJ

Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities. The

Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. The post Google

Company argues a breakup would make advertising less valuable, while harming publishers and merchants. The post Google blasts DOJ’s ‘radical’

Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up