All posts by Antoinette Siu

It’s unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D'Amelio

With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides

Monks' Amy Luca shares insights on balancing timely and timeless marketing in the creator economy...

While brands paused or reduced their influencer investments during the presidential election, they also face the ongoing impact of inflation

You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like

There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and

Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It

Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that

One way influencer agencies are differentiating themselves from traditional shops or talent management firms is through technology, partnerships and a