All posts by Antoinette Siu

The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before...

That’s what Black-owned digital media network Culture Genesis has been pitching to brands: a targeted, engaged audience through a network

Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, which has access to a

Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad

Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three

While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit influencers

Some marketers are resuming their TikTok campaigns after the app’s shutdown this month, albeit warily, given the app’s unclear future...

Creators are growing more proactive and more explicit with their attempts to divert fans off of TikTok as a ban

The creator economy is gearing up for a lot of change over the next year – from the rise of