The Honey scandal is a ‘wake-up call’ for the creator industry’s affiliate partnerships
The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before...
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Antoinette Siu
11:20
How Culture Genesis, a Black-owned media network, hopes to grow a South Asian base with the help of Lilly Singh
That’s what Black-owned digital media network Culture Genesis has been pitching to brands: a targeted, engaged audience through a network
Antoinette Siu
15:20
Publicis acquisition signals that creator M&A is not slowing down in 2025
Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, which has access to a
Antoinette Siu
14:22
As more creators expand to episodic content, studios want to repurpose and syndicate their shows
Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad
Antoinette Siu
18:21
How brands are growing episodic creator partnerships to reach a younger audience
The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more
Antoinette Siu
17:19
Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three
Antoinette Siu
10:20
The TikTok ban is reshaping creator recruitment and agency best practices on social media
While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit influencers
Antoinette Siu
03:19
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
Some marketers are resuming their TikTok campaigns after the app’s shutdown this month, albeit warily, given the app’s unclear future...
Antoinette Siu
12:19
Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
Creators are growing more proactive and more explicit with their attempts to divert fans off of TikTok as a ban
Antoinette Siu
06:21
The four trends to watch in the 2025 creator economy
The creator economy is gearing up for a lot of change over the next year – from the rise of
