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Home » Article of: Antoinette Siu

All posts by Antoinette Siu

Antoinette Siu 16/05/2025 02:20

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is growing rapidly, but the technology infrastructure required to manage and scale influencer marketing has yet to

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Antoinette Siu 03/05/2025 14:20

Why some creators are returning to traditional jobs and side hustles as brand deals slow

With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income...

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Antoinette Siu 27/04/2025 11:20

How marketers, creators vet influencer agencies as the creator economy continues to expand

When everyone, even traditional agencies, are after those brand dollars, what separates the best when it comes to influencer agencies

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Antoinette Siu 20/04/2025 03:21

Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’

As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency...

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Antoinette Siu 15/04/2025 17:23

Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollars

Sales presentations from creators and brands centered around the creator economy have agencies optimistic that they could create long-term, lucrative

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Antoinette Siu 04/04/2025 20:20

With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend

This time around, eight agencies and influencer marketing execs told Digiday that their general sentiment going into the April 5

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Antoinette Siu 02/04/2025 10:20

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators

With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the

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Antoinette Siu 30/03/2025 19:21

Some B2B marketers are banking on their own employees to create content for their brands

Some B2B marketers are banking on their own employees to create content for their brands...

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Antoinette Siu 23/03/2025 22:19

Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy

Celebrities and creators draw from each other’s marketing and monetization tactics. To find the best partner, brands have to balance

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Antoinette Siu 07/03/2025 13:20

Whalar bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof

Creator company Whalar Group opened a new co-working and production space in Los Angeles dedicated to creators...

Read More »
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