How creator platforms are building tech infrastructure to keep pace with a maturing industry
The creator economy is growing rapidly, but the technology infrastructure required to manage and scale influencer marketing has yet to
All posts by Antoinette Siu
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Antoinette Siu
14:20
Why some creators are returning to traditional jobs and side hustles as brand deals slow
With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income...
Antoinette Siu
11:20
How marketers, creators vet influencer agencies as the creator economy continues to expand
When everyone, even traditional agencies, are after those brand dollars, what separates the best when it comes to influencer agencies
Antoinette Siu
03:21
Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency...
Antoinette Siu
17:23
Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollars
Sales presentations from creators and brands centered around the creator economy have agencies optimistic that they could create long-term, lucrative
Antoinette Siu
20:20
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
This time around, eight agencies and influencer marketing execs told Digiday that their general sentiment going into the April 5
Antoinette Siu
10:20
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the
Antoinette Siu
19:21
Some B2B marketers are banking on their own employees to create content for their brands
Some B2B marketers are banking on their own employees to create content for their brands...
Antoinette Siu
22:19
Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy
Celebrities and creators draw from each other’s marketing and monetization tactics. To find the best partner, brands have to balance
Antoinette Siu
13:20
Whalar bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof
Creator company Whalar Group opened a new co-working and production space in Los Angeles dedicated to creators...