How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and
There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and
Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It
Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that
One way influencer agencies are differentiating themselves from traditional shops or talent management firms is through technology, partnerships and a
Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors
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