This Social-Media Expert Predicts That 1 Influencer Strategy Will Soon Be Everywhere
This content lends brands much-needed authenticity, says creator economy expert Keith Bendes...
All posts by Annabel Burba
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Annabel Burba
19:27
Why a Goofy Mascot Could Be Your Marketing Team’s Secret Weapon
Silly but lovable characters aren’t just for sports teams and fast food chains anymore...
Annabel Burba
17:19
How This Founder’s Horse Riding Hobby Helps Her Buck Tariff Turmoil
For Soft Services founder and CEO Rebecca Zhou, communicating calmness is essential both in the boardroom and on a trail
Annabel Burba
21:21
Khloé Kardashian’s Latest Business Venture Is Adding Protein to a Popular Snack
The Good American co-founder and reality star shares the inspiration behind her CPG debut...
Annabel Burba
08:19
Luminary Founder Cate Luzio Didn’t Just Bootstrap Her Business. She ‘Stiletto-Strapped’ It
The networking platform founder joins ‘From the Ground Up’ to talk about her fundraising journey...
Annabel Burba
08:19
Thirteen Lune Co-Founder and CEO Nyakio Grieco Is Accused of Embezzlement
A lawsuit alleges the entrepreneur spent more than $165,000 in company funds on Taylor Swift tickets, vacation, and more...
Annabel Burba
05:19
Is the Future of the Creator Economy Direct-to-Consumer?
Confusion surrounding the TikTok ban last month has pushed creators to seek more stable ways to earn...
Annabel Burba
08:20
How Do You Get Into Sephora? 3 Tips for Startups, According to Artemis Patrick
The global beauty retailer’s North America CEO shares what Sephora looks for in upstart brands—and how founders can prime themselves
Annabel Burba
05:44
Covid-Era Businesses Are Flourishing–and Driving Job Creation
Businesses established during the pandemic grew faster than their pre-pandemic counterparts. Here’s why...
Annabel Burba
10:20
Care.com Is Paying $8.5 Million to Settle With the FTC Over a Deceptive Advertising Suit
The Federal Trade Commission claims the caregiver job website misrepresents both the quantity of available jobs and their typical pay
