All posts by Angelina Eng

Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full potential.

Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve. The

Despite major strides, gaps in combating ad fraud remain. Learn how emerging transparency tools can drive even greater protection. The

Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. The post Rethinking media mix modeling for