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Home » Article of: Angelina Eng

All posts by Angelina Eng

Angelina Eng 07/05/2025 06:19

The real reason marketing measurement keeps failing

Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full potential.

Read More »
Angelina Eng 09/04/2025 16:20

What AI means for the future of agency-brand partnerships

Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve. The

Read More »
Angelina Eng 11/02/2025 12:21

How to tackle ad fraud in 2025

Despite major strides, gaps in combating ad fraud remain. Learn how emerging transparency tools can drive even greater protection. The

Read More »
Angelina Eng 17/12/2024 15:21

5 essential priorities for marketers in 2025

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency. The

Read More »
Angelina Eng 03/12/2024 18:19

Rethinking media mix modeling for today’s complex consumer journey

Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. The post Rethinking media mix modeling for

Read More »
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