How traffic-shaping tools powered by real-time demand insights are redefining programmatic efficiency
As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. alone, the industry
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Amazon Ads
12:19
Relevancy at scale is a New Year’s resolution brands can achieve
Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024
Amazon Ads
00:19
Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic
Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined.
Amazon Ads
20:24
How bid shading drives cost efficiency for advertisers in a world without ad IDs
Neal Richter, director of science and engineering, Amazon DSP As ad IDs demonstrate instability, the digital advertising landscape requires a
