Why the US Open is building a tennis metaverse inside Roblox
Fortnite and Roblox are not the only gaming platforms that have made their presence known at the US Open this
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Alexander Lee
12:12
Why Riot Games is leaning into DEI as other brands pull away
Riot views its partnership with the nonprofit as a DEI initiative due to its focus on expanding access to gaming
Alexander Lee
20:36
Car brands from BMW to Volkswagen lean into in-car gaming
The long-term potential for in-car gaming extends far beyond the relatively brief moments in which drivers are charging or filling
Alexander Lee
01:20
Why Wendigoon and other creators are taking talent management into their own hands
YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator on Tuesday to enter the talent management business...
Alexander Lee
02:40
Why puzzle fans lined up around the block for New York Times Games’ first live event
The New York Times approached its first live gaming event as a marketing opportunity...
Alexander Lee
20:25
How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024
Roblox has put considerable effort into wooing brands and their marketing budgets, including the creation of an official partner program...
Alexander Lee
17:26
Teaming up to educate the market: A conversation with two in-game advertising CEOs
In an effort to make in-game ads more appealing to both publishers and marketers, both Adverty and AdInMo are rolling
