Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
The marketing power of an experience like “Nextworld” is that it allows Roblox to maintain fans’ levels of interest in
All posts by Alexander Lee
Read More »
Alexander Lee
02:19
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing
Alexander Lee
02:20
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely
Alexander Lee
04:20
What a new TV show and its parallel mobile game say about the future of entertainment across media
The parallel nature of the “DC Heroes United” TV show and video game reflects the central role of gaming in
Alexander Lee
14:20
Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
The real test for Netflix’s gaming push could be coming as soon as next month. The second season of “Squid
Alexander Lee
11:19
Why Roblox’s Clip It is using its billion-view moment to launch an ad product
The user experience of “Clip It” is similar to that of platforms such as TikTok and YouTube Shorts, allowing Roblox
Alexander Lee
09:19
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024...
Alexander Lee
10:23
Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger
Over the last three years, Unilever’s investment in gaming has tripled, according to data shared by the company, although Unilever
Alexander Lee
10:23
How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
To collect materials for the advertising campaign, the liquor brand partnered with the tech platform Adim to dole out prizes to
Alexander Lee
21:19
How esports team Sentinels plans to become profitable in 2025: A Q&A with CEO Rob Moore
Although gaming continues to grow in popularity, very few esports teams have managed to turn a profit. Only a few,
