All posts by Alexander Lee

The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing

The parallel nature of the “DC Heroes United” TV show and video game reflects the central role of gaming in

The real test for Netflix’s gaming push could be coming as soon as next month. The second season of “Squid

The user experience of “Clip It” is similar to that of platforms such as TikTok and YouTube Shorts, allowing Roblox

After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024...

Over the last three years, Unilever’s investment in gaming has tripled, according to data shared by the company, although Unilever

To collect materials for the advertising campaign, the liquor brand partnered with the tech platform Adim to dole out prizes to

Although gaming continues to grow in popularity, very few esports teams have managed to turn a profit. Only a few,

The esports industry appears to be in a more tenable position that it was at this time last year, with