How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture...
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Alexander Lee
08:20
How gaming firm Overwolf quietly became one of the major players in gaming advertising
In August, Comscore released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the
Alexander Lee
00:19
Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
While e-commerce still represents a small fraction of Roblox’s overall business, it is a promising expansion area that could help
Alexander Lee
09:20
Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
The marketing power of an experience like “Nextworld” is that it allows Roblox to maintain fans’ levels of interest in
Alexander Lee
02:19
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing
Alexander Lee
02:20
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely
Alexander Lee
04:20
What a new TV show and its parallel mobile game say about the future of entertainment across media
The parallel nature of the “DC Heroes United” TV show and video game reflects the central role of gaming in
Alexander Lee
14:20
Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
The real test for Netflix’s gaming push could be coming as soon as next month. The second season of “Squid
Alexander Lee
11:19
Why Roblox’s Clip It is using its billion-view moment to launch an ad product
The user experience of “Clip It” is similar to that of platforms such as TikTok and YouTube Shorts, allowing Roblox
Alexander Lee
09:19
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024...
