All posts by Alexander Lee

Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic.

As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics

100 Thieves’ decision to refocus on esports – and the sponsorships it brings – was marked by changes across the

The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture...

In August, Comscore released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the

While e-commerce still represents a small fraction of Roblox’s overall business, it is a promising expansion area that could help

The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing

The parallel nature of the “DC Heroes United” TV show and video game reflects the central role of gaming in