All posts by Alexander Lee

LinkedIn has been making a concerted effort to woo video creators since March 2024, when the company began testing a

Marketers are no longer showing up to meetings with content creators with a firm idea of how they want to

Due to its increased focus on individuals’ avatars and their appearances, the culture of Zepeto revolves heavily around virtual fashion...

As the United States marches toward a TikTok ban on Jan. 19, livestreaming creators in particular are lamenting the potential

Most recently, she served as CRO of Unity between 2021 and 2024; prior to Unity, she worked as a vp

Emboldened by the introduction of new major esports events, esports industry leaders are projecting confidence going into 2025...

Affiliate marketing is a significant revenue stream for many creators, and although it’s unclear exactly how much affiliate revenue Honey

Although the United States’ impending TikTok ban is not slated to take effect until Jan. 19, it’s already threatening some

Clean It, the result of a collaboration between HOMA and TikTok, is the latest example of the TikTok’s intentional bid

Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic.