All posts by Alexander Lee

Emboldened by the introduction of new major esports events, esports industry leaders are projecting confidence going into 2025...

Affiliate marketing is a significant revenue stream for many creators, and although it’s unclear exactly how much affiliate revenue Honey

Although the United States’ impending TikTok ban is not slated to take effect until Jan. 19, it’s already threatening some

Clean It, the result of a collaboration between HOMA and TikTok, is the latest example of the TikTok’s intentional bid

Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic.

As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics

100 Thieves’ decision to refocus on esports – and the sponsorships it brings – was marked by changes across the

The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture...

In August, Comscore released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the

While e-commerce still represents a small fraction of Roblox’s overall business, it is a promising expansion area that could help