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  • 15/07/2025 22:20 U.S. moving fast to secure access to critical minerals to counter China’s dominance of market, Pentagon says
  • 15/07/2025 22:20 Trump says Indonesia trade deal features 19% tariff; Jakarta yet to confirm
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Home » Article of: Alexander Lee (Page 2)

All posts by Alexander Lee

Alexander Lee 31/05/2025 14:21

LinkedIn courts creators — and advertisers — with new performance metrics

Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions...

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Alexander Lee 26/05/2025 22:20

WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention

Clipping culture has evolved from a way for creators to build viewership into a bona fide marketing channel. Here's an

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Alexander Lee 22/05/2025 06:20

Virtual-world creators gaining traction beyond Roblox and Fortnite

As UGC creators become part of the creator economy, they are settling on platforms beyond Roblox and Fortnite, and brands

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Alexander Lee 14/05/2025 00:20

Twitch’s Discovery Feed isn’t delivering, creators say

Before the rise of competitors such as Kick and YouTube, Twitch was the only major platform for livestreaming creators...

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Alexander Lee 07/05/2025 11:20

Podcast consumption shifts toward connected TVs

As connected TV becomes YouTube's primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in

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Alexander Lee 01/05/2025 20:20

Roblox studios begin to consolidate as Super League buys Supersocial

As Roblox and companies in the platform’s ecosystem continue to grapple with proving its advertising potential to brands, Super League's

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Alexander Lee 28/04/2025 15:21

Music promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbook

Music promotion on Instagram Reels and YouTube Shorts is ramping up in the wake of the TikTok ban situation...

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Alexander Lee 25/04/2025 07:20

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Platforms' livestreaming push has highlighted an underlying divide in the community of livestreaming creators...

Read More »
Alexander Lee 15/04/2025 13:22

‘We have our understanding of what we accept or what we don’t accept’: Kick’s co-founder talks creator push and growing pains

March 2025 was Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively

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Alexander Lee 04/04/2025 20:20

Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased

Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform

Read More »
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