In Graphic Detail: How podcasts are earning their spot in the premium ad tier
Podcast data from a new report by Sounds Profitable shows how consumers view podcasts as more memorable and trustworthy than
All posts by Alexander Lee
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Alexander Lee
02:20
Pride, but no budget: LGBTQ+ creators hit by ad spend drop
As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to
Alexander Lee
14:21
LinkedIn courts creators — and advertisers — with new performance metrics
Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions...
Alexander Lee
22:20
WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention
Clipping culture has evolved from a way for creators to build viewership into a bona fide marketing channel. Here's an
Alexander Lee
06:20
Virtual-world creators gaining traction beyond Roblox and Fortnite
As UGC creators become part of the creator economy, they are settling on platforms beyond Roblox and Fortnite, and brands
Alexander Lee
00:20
Twitch’s Discovery Feed isn’t delivering, creators say
Before the rise of competitors such as Kick and YouTube, Twitch was the only major platform for livestreaming creators...
Alexander Lee
11:20
Podcast consumption shifts toward connected TVs
As connected TV becomes YouTube's primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in
Alexander Lee
20:20
Roblox studios begin to consolidate as Super League buys Supersocial
As Roblox and companies in the platform’s ecosystem continue to grapple with proving its advertising potential to brands, Super League's
Alexander Lee
15:21
Music promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbook
Music promotion on Instagram Reels and YouTube Shorts is ramping up in the wake of the TikTok ban situation...
Alexander Lee
07:20
As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators
Platforms' livestreaming push has highlighted an underlying divide in the community of livestreaming creators...
