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  • 11/07/2025 08:20 Panda Express Drops Highly-Requested Hot Orange Chicken, Igniting a ‘Swicy’ Summer Heat Wave and Immersive Fan Experience in NYC
  • 11/07/2025 08:20 Outback Steakhouse Makes a Splash with Return of the Aussie JAWSsie Cocktail and New Mocktail
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Home » Article of: Alexander Lee (Page 2)

All posts by Alexander Lee

Alexander Lee 26/05/2025 22:20

WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention

Clipping culture has evolved from a way for creators to build viewership into a bona fide marketing channel. Here's an

Read More »
Alexander Lee 22/05/2025 06:20

Virtual-world creators gaining traction beyond Roblox and Fortnite

As UGC creators become part of the creator economy, they are settling on platforms beyond Roblox and Fortnite, and brands

Read More »
Alexander Lee 14/05/2025 00:20

Twitch’s Discovery Feed isn’t delivering, creators say

Before the rise of competitors such as Kick and YouTube, Twitch was the only major platform for livestreaming creators...

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Alexander Lee 07/05/2025 11:20

Podcast consumption shifts toward connected TVs

As connected TV becomes YouTube's primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in

Read More »
Alexander Lee 01/05/2025 20:20

Roblox studios begin to consolidate as Super League buys Supersocial

As Roblox and companies in the platform’s ecosystem continue to grapple with proving its advertising potential to brands, Super League's

Read More »
Alexander Lee 28/04/2025 15:21

Music promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbook

Music promotion on Instagram Reels and YouTube Shorts is ramping up in the wake of the TikTok ban situation...

Read More »
Alexander Lee 25/04/2025 07:20

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Platforms' livestreaming push has highlighted an underlying divide in the community of livestreaming creators...

Read More »
Alexander Lee 15/04/2025 13:22

‘We have our understanding of what we accept or what we don’t accept’: Kick’s co-founder talks creator push and growing pains

March 2025 was Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively

Read More »
Alexander Lee 04/04/2025 20:20

Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased

Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform

Read More »
Alexander Lee 29/03/2025 14:21

The Economist is looking beyond traffic to measure the success of its brand marketing push

One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over

Read More »
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