All posts by Alexander Lee

Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform

One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over

One year in, the BBC's relaunched website has experienced double-digit growth year-over-year for the past seven months...

Although 1440 has used the CPA and CPC pricing models in past years, the newsletter company is currently focused on

As creators become more adept at using Substack live video, they are finding that going live with a co-host helps

The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential

People have debated politics on the internet for years, but the political turmoil of 2024 and early 2025 has spurred

Twitch is expanding its monetization and moderation tools, which creators see as an attempt to regain ground lost to competitors...

Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware

In the wake of Rooster Teeth’s shutdown last year, corporate ownership is starting to feel like more of a poison