All posts by Alexander Lee

By implementing in-game item sales, Epic Games is taking cues from Roblox, where in-game sales represent a huge source of

After experiencing a bump in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in

Over the past year, sports news publication EssentiallySports has employed creators to make in-house video and editorial content around major

Discord isn’t a broadcast platform – it’s built around tight-knit servers where people spend hours chatting, sharing, and building culture...

Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to

Creators’ strategy regarding holiday marketing spending has shifted significantly, according to Collective Voice’s Holiday 2025 Creator Commerce Report. Sponsored content,

Four creators told Digiday that the recent rise in creator rates has been driven in part by a new wave

While some creators churn out AI slop in the name of scale, others are using the tech more pragmatically —

Live shopping, with its direct clicks and sales, has more easily measurable conversion metrics than other forms of influencer marketing...