Brand deals surge for golf creators as the sport’s popularity spikes
Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand
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Alexander Lee
06:21
Creators turn to agentic AI to manage fan engagement
Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers
Alexander Lee
17:19
Epic aims to boost originality in Fortnite’s creator ecosystem
Creators believe new Fortnite updates, including a moderation "similarity score," will help fix the platform's persistent copycat issues...
Alexander Lee
09:20
In Graphic Detail: How podcasts are earning their spot in the premium ad tier
Podcast data from a new report by Sounds Profitable shows how consumers view podcasts as more memorable and trustworthy than
Alexander Lee
02:20
Pride, but no budget: LGBTQ+ creators hit by ad spend drop
As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to
Alexander Lee
14:21
LinkedIn courts creators — and advertisers — with new performance metrics
Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions...
Alexander Lee
22:20
WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention
Clipping culture has evolved from a way for creators to build viewership into a bona fide marketing channel. Here's an
Alexander Lee
06:20
Virtual-world creators gaining traction beyond Roblox and Fortnite
As UGC creators become part of the creator economy, they are settling on platforms beyond Roblox and Fortnite, and brands
Alexander Lee
00:20
Twitch’s Discovery Feed isn’t delivering, creators say
Before the rise of competitors such as Kick and YouTube, Twitch was the only major platform for livestreaming creators...
Alexander Lee
11:20
Podcast consumption shifts toward connected TVs
As connected TV becomes YouTube's primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in
