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Home » Article of: Alexander Lee

All posts by Alexander Lee

Alexander Lee 28/06/2025 00:21

Brand deals surge for golf creators as the sport’s popularity spikes

Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand

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Alexander Lee 21/06/2025 06:21

Creators turn to agentic AI to manage fan engagement

Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers

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Alexander Lee 10/06/2025 17:19

Epic aims to boost originality in Fortnite’s creator ecosystem

Creators believe new Fortnite updates, including a moderation "similarity score," will help fix the platform's persistent copycat issues...

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Alexander Lee 04/06/2025 09:20

In Graphic Detail: How podcasts are earning their spot in the premium ad tier

Podcast data from a new report by Sounds Profitable shows how consumers view podcasts as more memorable and trustworthy than

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Alexander Lee 03/06/2025 02:20

Pride, but no budget: LGBTQ+ creators hit by ad spend drop

As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to

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Alexander Lee 31/05/2025 14:21

LinkedIn courts creators — and advertisers — with new performance metrics

Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions...

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Alexander Lee 26/05/2025 22:20

WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention

Clipping culture has evolved from a way for creators to build viewership into a bona fide marketing channel. Here's an

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Alexander Lee 22/05/2025 06:20

Virtual-world creators gaining traction beyond Roblox and Fortnite

As UGC creators become part of the creator economy, they are settling on platforms beyond Roblox and Fortnite, and brands

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Alexander Lee 14/05/2025 00:20

Twitch’s Discovery Feed isn’t delivering, creators say

Before the rise of competitors such as Kick and YouTube, Twitch was the only major platform for livestreaming creators...

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Alexander Lee 07/05/2025 11:20

Podcast consumption shifts toward connected TVs

As connected TV becomes YouTube's primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in

Read More »
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Explore the most compelling military UFO sightings including the Tic Tac, GIMBAL and Jellyfish encounters that continue to challenge conventional

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