LinkedIn makes it easier for creators to track performance across platforms
LinkedIn's new API marks a strategic move to position itself more firmly in the creator economy — and make the
All posts by Alexander Lee
Read More »
Alexander Lee
15:22
Yahoo takes cues from platforms as it offers more editorial control to creators
Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of
Alexander Lee
05:21
Podcast companies turn to live events to capture growing advertiser spend
The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on
Alexander Lee
21:21
Substack’s video bet could be a growth hack for small creators
Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren't experiencing the same boost...
Alexander Lee
00:21
Brand deals surge for golf creators as the sport’s popularity spikes
Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand
Alexander Lee
06:21
Creators turn to agentic AI to manage fan engagement
Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers
Alexander Lee
17:19
Epic aims to boost originality in Fortnite’s creator ecosystem
Creators believe new Fortnite updates, including a moderation "similarity score," will help fix the platform's persistent copycat issues...
Alexander Lee
09:20
In Graphic Detail: How podcasts are earning their spot in the premium ad tier
Podcast data from a new report by Sounds Profitable shows how consumers view podcasts as more memorable and trustworthy than
Alexander Lee
02:20
Pride, but no budget: LGBTQ+ creators hit by ad spend drop
As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to
Alexander Lee
14:21
LinkedIn courts creators — and advertisers — with new performance metrics
Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions...
