Creators are leveraging CTV channels as added value for sponsorship deals
Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to
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Alexander Lee
02:20
More money is flowing into creator marketing — just not directly to creators
Creators’ strategy regarding holiday marketing spending has shifted significantly, according to Collective Voice’s Holiday 2025 Creator Commerce Report. Sponsored content,
Alexander Lee
23:20
Transparency is fueling a surge in creators’ sponsorship rates
Four creators told Digiday that the recent rise in creator rates has been driven in part by a new wave
Alexander Lee
19:20
Creators hire AI like interns as they look to save costs on the creative process
While some creators churn out AI slop in the name of scale, others are using the tech more pragmatically —
Alexander Lee
02:20
YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
Scalable YouTube creator ads are a growing desire for marketers, but YouTube is reluctant to grow this part of its
Alexander Lee
21:20
Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025
Live shopping, with its direct clicks and sales, has more easily measurable conversion metrics than other forms of influencer marketing...
Alexander Lee
03:20
Earnings season rundown: CEOs are betting big on the creator economy
The creator economy is earning its keep on earnings calls...
Alexander Lee
00:21
Brand deals surge for golf creators as the sport’s popularity spikes
Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand
Alexander Lee
06:21
Creators turn to agentic AI to manage fan engagement
Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers
Alexander Lee
17:19
Epic aims to boost originality in Fortnite’s creator ecosystem
Creators believe new Fortnite updates, including a moderation "similarity score," will help fix the platform's persistent copycat issues...
