All posts by Alexander Lee

As connected TV becomes YouTube's primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in

As Roblox and companies in the platform’s ecosystem continue to grapple with proving its advertising potential to brands, Super League's

Platforms' livestreaming push has highlighted an underlying divide in the community of livestreaming creators...

March 2025 was Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively

Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform

One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over

One year in, the BBC's relaunched website has experienced double-digit growth year-over-year for the past seven months...

Although 1440 has used the CPA and CPC pricing models in past years, the newsletter company is currently focused on

As creators become more adept at using Substack live video, they are finding that going live with a co-host helps