Alexander Lee, Author at NEWS Online

Alexander Lee 19/08/2025 19:20

While some creators churn out AI slop in the name of scale, others are using the tech more pragmatically —

Alexander Lee 13/08/2025 02:20

Scalable YouTube creator ads are a growing desire for marketers, but YouTube is reluctant to grow this part of its

Alexander Lee 11/08/2025 21:20

Live shopping, with its direct clicks and sales, has more easily measurable conversion metrics than other forms of influencer marketing...

Alexander Lee 07/08/2025 03:20

The creator economy is earning its keep on earnings calls...

Alexander Lee 28/06/2025 00:21

Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand

Alexander Lee 21/06/2025 06:21

Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers

Alexander Lee 10/06/2025 17:19

Creators believe new Fortnite updates, including a moderation "similarity score," will help fix the platform's persistent copycat issues...

Alexander Lee 04/06/2025 09:20

Podcast data from a new report by Sounds Profitable shows how consumers view podcasts as more memorable and trustworthy than

Alexander Lee 03/06/2025 02:20

As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to

Alexander Lee 31/05/2025 14:21

Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions...

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