How composable identity unlocks cross-departmental performance
Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding
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Adstra
13:22
WTF is composable identity?
This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a
Adstra
12:24
Why teams are following all 7 stages of development for performance marketing
Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the 2020s, the tactics and
Adstra
21:20
What the era of composable identity looks like for brands
Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and
