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Home » Article of: Adstra

All posts by Adstra

Adstra 31/05/2025 14:21

How composable identity unlocks cross-departmental performance

Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding

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Adstra 26/04/2025 13:22

WTF is composable identity?

This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a

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Adstra 18/01/2025 12:24

Why teams are following all 7 stages of development for performance marketing

Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the 2020s, the tactics and

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Adstra 16/12/2024 21:20

What the era of composable identity looks like for brands

Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and

Read More »
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