Made By Practice: The studio blending puppets, play and purpose
From Sesame Street to stop-motion for fintech, Made By Practice has carved out a craft-led niche in film and animation.
All posts by Abbey Bamford
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Abbey Bamford
14:21
Mind the Board: Bringing skate culture underground with a balancing act on the tube
With sharp insight and a DIY attitude, creatives Diksha (Dee) Yadav and Liz Eisen turned a Tube carriage into a
Abbey Bamford
02:21
Wimbledon’s new campaign uncovers the psychological battle behind sporting greatness
With 'There is only one Wimbledon', the All England Lawn Tennis Club and VCCP explore the intensity, pressure, and history
Abbey Bamford
02:19
JKR and D&AD craft a magnetic new identity to celebrate creativity in motion
For this year's D&AD Awards and Festival, JKR has reimagined the experience from the ground up, building a campaign that
Abbey Bamford
02:19
Taxi Studio reveals its new brand for insurtech platform Yoloh
With a playful identity and sharp strategic storytelling, Yoloh is cutting through a sceptical market and securing major investments across
Abbey Bamford
02:19
KEEN and Max Romey use watercolour and hope to tackle forever chemicals
A Little Story About Forever is a new short film that combines creativity, advocacy, and imagination, demonstrating how small steps
Abbey Bamford
20:19
Converse collaborates with David Carson and WØRKS to bridge heritage and modernity
For its Spring 2025 campaign, Converse dove into its archive with a fresh twist, teaming up with graphic design legend
Abbey Bamford
20:19
Yinka Ilori weaves history and community into vibrant new Fulham Pier installation
With 100 Found Objects, Yinka Ilori transforms Fulham Pier into a dynamic tapestry of local stories, global histories, and shared
Abbey Bamford
20:19
Superfeet steps into a new era with the help of MLTI NYC
Performance insole leader Superfeet partners with MLTI NYC to unveil a vibrant new brand identity, blending science, motion, and soul
Abbey Bamford
18:22
How Nora Gharib is reimagining retail spaces as places of connection
With Gharib Studio, architectural designer Nora Gharib is helping digital-first brands, such as Little Words Project and Basquet, move beyond
