Supermarket giant Walmart unveils brand refresh
The new identity centres on an updated wordmark inspired by the founder's classic trucker hat and an evolution of the
All posts by Abbey Bamford
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Abbey Bamford
11:19
Meet the studio bringing a breath of fresh air to LA
Magazine-turned-podcast-turned-design studio MOUTHWASH is celebrating five years this year, so we caught up with the founders to see how it's
Abbey Bamford
11:19
Speed, adrenaline, precision: MotoGP’s new identity by Pentagram
For a sport as dynamic as this one, expect an identity full of dynamic curves and exhilarating motion design. When
Abbey Bamford
13:23
Among Equals designs NASA inspired brand for futuristic energy programme
While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a
Abbey Bamford
08:19
Art Vinyl names Record Cover Artwork of the Year
The winning artwork explores themes of the divine feminine and features a very particular shade of blue with strong line
Abbey Bamford
07:26
Yorkshire Tea launches its latest ad with mystery ‘brewdunnit’ plot
In this fun and creative ad, the iconically northern tea brand has recruited Sarah Lancashire CBE to solve a crime
Abbey Bamford
10:23
Ed Helms’ SNAFU podcast embraces ‘controlled messiness’ in new identity
In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from
Abbey Bamford
07:23
Design That Feels: merging sustainability with sensory experiences in packaging
We sat down with Katie Kubrak, a Central Saint Martins alumni and head of insight at Nirvana CPH, to discuss
Abbey Bamford
08:19
The future of Lexus: from sensorial interiors to sustainable evolutions
Lexus's chief designer, Sellene Lee, and general manager of international strategic communications, Heather Updegraff, give us a glimpse into the
Abbey Bamford
08:19
HaysMac brings warmth and personality to chartered accountancy
With a new name, bespoke wordmark, unique photography style, and more, the firm is better equipped to evolve and carve
