Cadbury’s ‘Made to Share’ campaign redefines generosity in the sweetest way
Cadbury's latest campaign reimagines how we split our favourite chocolate bars, using playful packaging to celebrate everyday acts of generosity.
All posts by Abbey Bamford
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Abbey Bamford
03:22
Retail and culture converge in Barcelona’s ‘Nude Library’
Step into Nude Project's bold new flagship store in La Roca Village, where magnificent wooden bookshelves blend fashion with culture
Abbey Bamford
12:22
When PPE meets design: SUN’s rebrand of gloves provider Traffi
Traffi's new identity honours its past triumphs while positioning it as empathetic and passionate, something quite unexpected for a PPE
Abbey Bamford
12:22
B&B Studio revamps Yeo Valley Organic to sow success for the future
New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products
Abbey Bamford
15:21
Koto launches accessible learning hub for emerging talent
Through accessible e-books and practical advice, Seasoned aims to demystify branding and provide actionable insights for aspiring creatives. Global design
Abbey Bamford
15:21
Should creatives be thinking about Gen Beta already?
2025 marks the start of a new generational demographic, Generation Beta, born between now and 2039. Futurists are already trying
Abbey Bamford
18:22
Lazy Tan prioritises safety over sun with new brand by Derek&Eric
The studio designed some shady graphics that show you can get a tan without the hassle or harm to your
Abbey Bamford
15:21
Meet the creative powerhouse behind Italian furniture brand Kartell
Lorenza Luti is leading Kartell with a blend of innovation, family legacy, and a deep commitment to Italian design, driving
Abbey Bamford
12:23
Oxford United kicks off a new era with a rebrand by LoveGunn
As well as speaking to fans new and old, the football club is opening up to more commercial and cultural
Abbey Bamford
23:24
D8 develops new brand world for Edinburgh Gin
Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre,
