DigiDay
The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of reaching consumers more effectively, has to be happy about the fact that accreditation could bring an added level of legitimacy to their offerings. …
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Attention metrics step forward in guidelines — as their value is questioned
Michael Burgi
12:12
The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of reaching consumers more effectively, has to be happy about the fact that accreditation could bring an added level of legitimacy to their offerings. …
