MotorTrend
Genesis, the luxury brand nested under Hyundai, will join the list of automotive brands hoping to capitalize on the marketing phenomenon of “win on Sunday, sell on Monday.” That’s right, Genesis is going racing. In the lead-up to the F1 Abu Dhabi Grand Prix, the final round of the season…
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Attention Getter: Genesis Creates Magma Racing Team, Develops Hypercar
Sharie Michaud
05:20
Genesis, the luxury brand nested under Hyundai, will join the list of automotive brands hoping to capitalize on the marketing phenomenon of “win on Sunday, sell on Monday.” That’s right, Genesis is going racing. In the lead-up to the F1 Abu Dhabi Grand Prix, the final round of the season…
