SCMP.com
As ChatGPT-like chatbots gain traction, generative engine optimisation (GEO) has emerged as an increasingly significant approach for brands seeking visibility in answers generated by artificial intelligence.
Unlike traditional search engine optimisation (SEO) that is meant to improve rankings in results, GEO aims to ensure content is cited…
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As AI chatbots gain popularity in China, so does the business of GEO
Maribel Damron
07:23
As ChatGPT-like chatbots gain traction, generative engine optimisation (GEO) has emerged as an increasingly significant approach for brands seeking visibility in answers generated by artificial intelligence. Unlike traditional search engine optimisation (SEO) that is meant to improve rankings in results, GEO aims to ensure content is cited…
