Forbes
A piece of American tennis heritage isn’t coming back to life—it was never dead, you see—but it is awaking from a slumber. Matthew Feuer purchased 1973-born Boast to revive the dormant brand. “I think the brand has always had this classic American aesthetic,” the 30-year veteran of the footwear industry tells me. “We are going
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American Heritage Tennis Brand Boast Awakens From Slumber
Tim Newcomb
02:38
A piece of American tennis heritage isn’t coming back to life—it was never dead, you see—but it is awaking from a slumber. Matthew Feuer purchased 1973-born Boast to revive the dormant brand. “I think the brand has always had this classic American aesthetic,” the 30-year veteran of the footwear industry tells me. “We are going
