DigiDay
While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story…
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Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases
Tim Peterson
03:20
While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story…
