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Adidas aims to inspire women in sports with grassroots programs and role model partnerships: Neelendra Singh

Home » Business » Adidas aims to inspire women in sports with grassroots programs and role model partnerships: Neelendra Singh

Adidas aims to inspire women in sports with grassroots programs and role model partnerships: Neelendra Singh

Becki Coby 05/01/2025 12:19

In an interview with CNBC-TV18, Neelendra Singh, General Manager of Adidas India, emphasised the brand’s dedication to fostering inclusivity through grassroots programs and by partnering with prominent role models in the sports community. With more than two-thirds of Adidas’s athlete partnerships in India being women, including powerful figures like Mirabai Chanu and Nikhat Zareen…

CNBCTV18
In an interview with CNBC-TV18, Neelendra Singh, General Manager of Adidas India, emphasised the brand’s dedication to fostering inclusivity through grassroots programs and by partnering with prominent role models in the sports community. With more than two-thirds of Adidas’s athlete partnerships in India being women, including powerful figures like Mirabai Chanu and Nikhat Zareen…
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