Startup Pakistan
PepsiCo Pakistan’s recently launched campaign authentically captures the essence of Roza Kushai—a cherished Pakistani tradition celebrating a child’s first fast. A cornerstone of Pakistani culture is the way everyone comes together during Ramadan, a period that naturally evokes nostalgia and cultural connection. Among Ramadan’s many traditions…
Read More
A First Fast, a Lifetime of Memories: Roza Kushai in Pakistan
Syeda Maryem
08:22
PepsiCo Pakistan’s recently launched campaign authentically captures the essence of Roza Kushai—a cherished Pakistani tradition celebrating a child’s first fast. A cornerstone of Pakistani culture is the way everyone comes together during Ramadan, a period that naturally evokes nostalgia and cultural connection. Among Ramadan’s many traditions…
