RollingStoneIndia
Globally, merch is a billion-dollar lifeline for musicians. In India, it remains underdeveloped, caught between cultural habits, price sensitivity, and patchy infrastructure
The post What The Music Industry Doesn’t Talk About Enough: The Merch Economy appeared first on Rolling Stone India…
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What The Music Industry Doesn’t Talk About Enough: The Merch Economy
Peony Hirwani
15:20
Globally, merch is a billion-dollar lifeline for musicians. In India, it remains underdeveloped, caught between cultural habits, price sensitivity, and patchy infrastructure The post What The Music Industry Doesn’t Talk About Enough: The Merch Economy appeared first on Rolling Stone India…
