FoodNavigator
As the global functional food and beverage market nears $400bn, consumer demand is booming – but taste remains the top priority. With shoppers willing to pay more for health benefits, brands face the challenge of delivering flavour alongside function…
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Taste trumps all in functional food and beverage
Donna Eastlake
11:19
As the global functional food and beverage market nears $400bn, consumer demand is booming – but taste remains the top priority. With shoppers willing to pay more for health benefits, brands face the challenge of delivering flavour alongside function…
