DigiDay
Smart TV ad units are dominated by movie and streamer commercials. They could soon host a much larger variety of brands, following a deal between Nexxen and Hisense’s VIDAA business…
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Nexxen and Hisense open up smart TV programmatic floodgates
Sam Bradley
14:20
Smart TV ad units are dominated by movie and streamer commercials. They could soon host a much larger variety of brands, following a deal between Nexxen and Hisense’s VIDAA business…
