SwordAndTheScript
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement Nearly 7 in 10 (68%) of B2B marketing and PR professionals believe PR efforts make a revenue contribution, even though they struggle to prove it empirically…
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PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
02:19
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement Nearly 7 in 10 (68%) of B2B marketing and PR professionals believe PR efforts make a revenue contribution, even though they struggle to prove it empirically…
