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Companies are increasingly relying on Steam early access periods to market and develop games. However, extended previews can result in disappointing post-launch player counts . A new study narrows down the ideal early access length to keep gamers engaged. Automaton highlighted a Newzoo report that considered early access console and Steam games between 2021 and
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Study shows how prolonged early access can hurt sales of Steam games and player counts
Adam Corsetti
21:22
Companies are increasingly relying on Steam early access periods to market and develop games. However, extended previews can result in disappointing post-launch player counts . A new study narrows down the ideal early access length to keep gamers engaged. Automaton highlighted a Newzoo report that considered early access console and Steam games between 2021 and
