DigiDay
Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of growing a business overall — it’s imperative to know up front how much a team is willing to lose, how long they’re willing to try and when to walk away…
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Why marketers are embracing waste as a part of experimentation
Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of growing a business overall — it’s imperative to know up front how much a team is willing to lose, how long they’re willing to try and when to walk away…