FoodNavigator
Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, diversification, and localised strategy continue to drive its success – and what other beverage brands can learn from it…
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Coca-Cola’s Playbook: Brand power, local strategy & global impact
Donna Eastlake
06:19
Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, diversification, and localised strategy continue to drive its success – and what other beverage brands can learn from it…
