DigiDay
Marketers have reached an inflection point with media fragmentation, with 54% of advertisers citing it as their top challenge according to research by Amazon Ads. This fragmentation creates friction, especially for advertisers with a regional focus and limited resources. The infinite options available — there are more than 32,200 linear channels and 89 unique streaming [……
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How local advertisers are breaking through in a fragmented media landscape
Amazon Ads
02:21
Marketers have reached an inflection point with media fragmentation, with 54% of advertisers citing it as their top challenge according to research by Amazon Ads. This fragmentation creates friction, especially for advertisers with a regional focus and limited resources. The infinite options available — there are more than 32,200 linear channels and 89 unique streaming
