NewsWireJet
PR ROI isn’t just some fancy math problem, it’s really about tracking dollars in versus results out. Any PR person who’s spent time in the trenches knows this truth: you’ve got to watch where every cent goes, especially in today’s tighter budgets. The smart money gets divided between making good content (probably around 40% of [……
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Calculating PR ROI & Key Budget Components for Smarter Results
Raleigh Michaud
20:20
PR ROI isn’t just some fancy math problem, it’s really about tracking dollars in versus results out. Any PR person who’s spent time in the trenches knows this truth: you’ve got to watch where every cent goes, especially in today’s tighter budgets. The smart money gets divided between making good content (probably around 40% of
