SwordAndTheScript
Surveys say from start to finish, B2B prospects require a dozen touches or more, but behavioral data finds it may require hundreds of interactions “Hidden buyers” is a buzzy new term floating around B2B circles. It conveys the idea that buying organizations have people who influence a deal but are not explicitly addressed in an…
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How many touches or interactions does it take to attract and close B2B prospects?
19:22
Surveys say from start to finish, B2B prospects require a dozen touches or more, but behavioral data finds it may require hundreds of interactions “Hidden buyers” is a buzzy new term floating around B2B circles. It conveys the idea that buying organizations have people who influence a deal but are not explicitly addressed in an…
