HotelNewsResource
Major online travel agents (OTAs) such as Airbnb, Booking Holdings, Expedia Group, and Trip.com Group invested $5.2 billion in marketing in Q2 2025. There is a growing shift from traditional advertising to social media and AI&driven channels…
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Online Travel Agents Increase Marketing Spend Amid Shift to Social and AI Channels
Arden Kazmierczak
10:20
Major online travel agents (OTAs) such as Airbnb, Booking Holdings, Expedia Group, and Trip.com Group invested $5.2 billion in marketing in Q2 2025. There is a growing shift from traditional advertising to social media and AI&driven channels…
