SbcNews
Gambling sponsorship in professional sports has been a defining cornerstone of modern marketing – both for the iGaming sector and the sports industry – for much of the 21st century. It has long been a symbiotic relationship, too. Sports teams require significant sponsorship contributions to offset often spiralling costs and operators seek strong brand awareness ……
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Simon Westbury: sports sponsorship are a “powerful handshake” between brands and fans
Charlie Horner
14:23
Gambling sponsorship in professional sports has been a defining cornerstone of modern marketing – both for the iGaming sector and the sports industry – for much of the 21st century. It has long been a symbiotic relationship, too. Sports teams require significant sponsorship contributions to offset often spiralling costs and operators seek strong brand awareness
