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Ads are designed to persuade, but not all persuasion is built on solid ground. Many of the most effective campaigns use logical fallacies—arguments that sound convincing but don’t hold up under scrutiny. These shortcuts play on emotion, fear, or popularity instead of facts. Consumers buy into them every day…
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Logical Fallacies in Advertising: 10 Examples That Mislead Consumers
Tomi Latson
08:23
Ads are designed to persuade, but not all persuasion is built on solid ground. Many of the most effective campaigns use logical fallacies—arguments that sound convincing but don’t hold up under scrutiny. These shortcuts play on emotion, fear, or popularity instead of facts. Consumers buy into them every day…
