DigiDay
As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second half of 2025, the creator economy is shifting—from chasing virality to building long-term survival…
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Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
Kimeko McCoy
16:20
As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second half of 2025, the creator economy is shifting—from chasing virality to building long-term survival…
