DigiDay
As streaming is poised to overtake linear in the upfronts, buyers voice limitations preventing digital from winning the majority of spend, including cost, measurement, and transparency. …
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Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
Digiday Editors
02:19
As streaming is poised to overtake linear in the upfronts, buyers voice limitations preventing digital from winning the majority of spend, including cost, measurement, and transparency. …
