SwordAndTheScript
Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers Self-service has upended sales and marketing in the B2B sector. As Kaon Interactive CMO Dana Driss recently wrote: “The rise of self-serve buying has empowered buyers to conduct research…
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B2B is marketing for measurement rather than persuasion
13:24
Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers Self-service has upended sales and marketing in the B2B sector. As Kaon Interactive CMO Dana Driss recently wrote: “The rise of self-serve buying has empowered buyers to conduct research…
