SwordAndTheScript
Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believed The lack of trust that’s emerged in American society is pervasive. It’s woven into nearly every institutional pillar, and for business, it comes at a high cost…
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Not just seen, but believed: trust is the new mandate for marketing and comms
18:28
Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believed The lack of trust that’s emerged in American society is pervasive. It’s woven into nearly every institutional pillar, and for business, it comes at a high cost…
