DigiDay
Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year…
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Digiday+ Research: Marketers plan less upfront spending this year
Julia Tabisz
00:20
Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year…
