DigiDay
Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building meaningful relationships or translating into lasting engagement or revenue. Without meaningful data or audience insights, personalization efforts fall flat, revenue is unpredictable, subscription offers miss their mark and ad performance suffers…
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How publishers like Texas Monthly and Axios turn engagement data into revenue
Marigold
02:20
Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building meaningful relationships or translating into lasting engagement or revenue. Without meaningful data or audience insights, personalization efforts fall flat, revenue is unpredictable, subscription offers miss their mark and ad performance suffers…
