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Young Chinese travellers largely drive the dynamic evolution of China’s outbound tourism. The market witnessed a significant comeback in 2024 with around 130 million outbound travellers, almost matching pre&pandemic levels. Young Chinese travellers are now keen individualists who prefer spontaneous decisions and are rapidly adopting new technologies…
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China's Young Generation Fuelling Global Travel Market & Tech Innovation
Laine Kazmierczak
10:20
Young Chinese travellers largely drive the dynamic evolution of China’s outbound tourism. The market witnessed a significant comeback in 2024 with around 130 million outbound travellers, almost matching pre&pandemic levels. Young Chinese travellers are now keen individualists who prefer spontaneous decisions and are rapidly adopting new technologies…