TechNode
Taobao and Tmall Group have deepened their integration with lifestyle platform Xiaohongshu, allowing merchants to insert direct product links from their stores into Xiaohongshu posts. The feature lets users click through from Xiaohongshu content to complete purchases on the Taobao app, streamlining the path from product discovery to checkout…
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Taobao and Tmall deepen partnership with Xiaohongshu to power seamless cross-platform shopping
Taobao and Tmall Group have deepened their integration with lifestyle platform Xiaohongshu, allowing merchants to insert direct product links from their stores into Xiaohongshu posts. The feature lets users click through from Xiaohongshu content to complete purchases on the Taobao app, streamlining the path from product discovery to checkout…